Purchasing
Sales Operations
Product Article Master
Logistics
Finance
- Accounts Payable
- Invoice verification & posting invoices
- Making payments to vendors & queries
- Goods receipt and invoice receipt clearance
- Analyze vendor open line items
- Overhead cost invoices
- MIRO Posting
- Accounts Recievables
- Scheduling a dunning run
- Settling customer payments & queries
- Self-billing of customer’s invoice
- Bank reconciliation
- Sales Order Booking
- Customer invoice clearance
- Daily Credit Run
- Releasing Green Orders
Market Research
Lead Generation
Würth Business Services offers comprehensive market research services to help companies in the Würth Group devise growth strategies and take necessary steps to strengthen their position in their respective industries. Our team of seasoned professionals is equipped with the necessary expertise and advanced tools & technologies to execute tasks such as Lead Generation. We use both qualitative and quantitative research techniques to provide business intelligence and valuable insights that enable companies to make well-informed and data-driven decisions. Our Market Research services are focused on helping Würth entities drive their businesses forward.
For the Lead Generation process, we prepare a list of potential customers for companies within the Würth Group. The Purchasing and Sales Teams of companies can utilize this list to approach them, increase the conversion rate, and create new business opportunities. Our team uses LinkedIn Sales Navigator, Zoom Info, and other resources to extract a list of the Right Point of Contact (RPC), so that you can get in touch with them and increase the sales conversion rate.
Work Flow
WORK FLOW OF THE PROCESS
01. Gather
Gather a detailed product information to determine the customer base
02. Use
Use the primary and secondary data to identify potential customers
03. Search
Search for subsidiaries of those enterprises and collect information
04. Find
Find the RPC using company’s website, LinkedIn, and other sources
05. Check
Check SAP to determine if the leads are among the existing customers
Benefits
Value-added
BENEFITS OF OUR CUSTOMERS
☞ Increase the chances of conversion with high-quality leads
☞ Avail a cost-effective way to reach a large customer bas
☞ Target specific customers based on demographic requirements
☞ Gain more business opportunities than cold calling or emailing
Case study:
Executing Lead Generation Process for Enhanced Business Opportunities
Introduction:
In the fiercely competitive marketplace, a detailed Company Analysis is pivotal for making informed decisions. Our customer, Würth Industrie Service GmbH & Co. KG, recognized the importance of determining the competitive landscape and carrying out Company Analysis process. We collected and analyzes diverse data about a target business. This includes financials, geography, organizational structure, historical data, and others. The process culminates in a comprehensive report that provides valuable insights to customers, helping them make informed choices.
Problem:
Our customer faced challenges in efficiently identifying and reaching out to potential customers. The customer needed to invest a lot of time in lead identification, faced delays in prospecting, and underwent difficulties in pinpointing the Right Point of Contact (RPC). This inefficiency hindered the company's ability to maximize business opportunities and enhance sales conversion rates.
Solution:
Recognizing the need to enhance the Lead Generation process, we adopted a systematic approach to generate quality leads and streamline prospecting efforts. We utilized resources such as LinkedIn Sales Navigator and Zoom Info to manually extract the lists of potential customers. These platforms provided valuable data for lead generation. We targeted large and medium-sized enterprises and searched for subsidiaries of those enterprises.
Based on the extracted data, we manually identified the Right Point of Contact (RPC) for each potential lead. This step ensured that the appropriate person can be contacted for maximum effectiveness. We compiled lists of potential leads, including their contact information. These lists were then made available to the Purchasing and Sales Teams for targeted outreach.
Results:
The changes implemented in the Lead Generation process led to significant improvements in lead identification accuracy and business development outcomes for Wuerth Industrial Services India Pvt. Ltd. Our results included:
1. Targeted Outreach: By employing meticulous lead identification, we achieved an increase in targeted outreach effectiveness. This improved the chances of converting potential leads into customers.
2. Enhanced Sales Conversion: The manual RPC identification process led to an increase in sales conversion rates. Accurate lead data and direct communication with the RPCs positively impacted business development.
3. Time Savings: Our approach led to considerable time savings. For generating 40 leads, we saved nearly 8 hours for our customer. This saved time can be utilized for executing different core operations.
4. Improved Business Opportunities: With accurate and reliable lead lists, our customer experienced a rise in business opportunities. This contributed to the customer’s overall growth and success.
Conclusion:
By transferring the Lead Generation process, our customer benefited from accurate lead identification and enhanced business development. By implementing a systematic approach, we successfully improved lead generation accuracy, sales conversion rates, and business opportunity creation. Our efficient approach and results highlight the value of a well-executed Lead Generation process in maintaining effective sales and business development practices and delivering growth opportunities.