S & zero customer management

Würth Business Services handles the non-core Sales Operations to support your Sales Team in achieving the targets and registering a significant business growth. We handle many processes to help your business accelerate the Sales and Operations Planning (S&OP) tasks. Our services are aimed at driving profitability and providing rapid solutions.

Among many processes we handle, S and Zero Customer Management is one of the processes. In this process, we approach the potential and existing customers for optimizing the sales operations, establishing a strong business relationship, and improving the overall sales revenue. We identify the customers that generate a low or almost zero revenue for the business and approach them for creating potential opportunities for business. Below is the work flow of this process.

Work Flow
Benefits
Transition

Work Flow

WORK FLOW OF THE PROCESS

  • 01. Identify

    Identify the customers that generate low or almost zero revenue

  • 02. Classify

    Classify them into small and zero revenue-generating customers

  • 03. Choose

    Choose the strategy of communication and establish a relationship

Benefits

Value-added

BENEFITS OF OUR CUSTOMERS

Increase the overall revenues

Strengthen the existing customer relationships

Reduce spending on customer acquisition

Transition

TIME TAKEN FOR TRANSITION

Step 1

Analysis of customer requirements – 5 Days

Step 2

Resource planning – 2 Weeks

Step 3

Tools requirement – 5 Days

Step 4

Tools requirement – 5 Days

Step 5

Trial submission – 5 Days

Step 6

Process Handover – 5 Days

For more assistance in understanding the transition process, kindly get in touch with us at contact-wbs@wuerth-industrie.com

Case study:

Transforming S and Zero Customer Management for Revenue Optimization


Introduction:

In the competitive business landscape, efficient customer management plays a pivotal role in maintaining sustainable growth and profitability. Our customer, Würth Industri Norge A/S needed to create new business opportunities and increase the sales volume. Among various measures to be taken, they needed help related to S and Zero Customer Management process. We helped the customer by strategically engaging both potential and existing customers to optimize sales operations and establish strong business relationships. By identifying low revenue-generating and dormant customers and creating opportunities for business growth, we strived to optimize the sales revenue and strengthen its market position.

Problem:

The company faced challenges in effectively managing its low revenue-generating and dormant customer base to drive sales revenue and build enduring partnerships. The targeted approach to customer engagement often led to missed opportunities and suboptimal revenue generation. This inefficiency hindered our customer’s ability to unlock the full potential of its customer relationships.

Solution:

Recognizing the need to enhance their S and Zero Customer Management process, we aimed to redefine the approach to customer engagement and revenue optimization. We conducted a thorough analysis of its customer base to identify accounts generating low or zero revenue. This analysis involved evaluating historical transaction data and assessing potential for future business opportunities.

Then we devised a manual approach to strategically engage both existing customers and dormant accounts. For existing customers, personalized outreach was conducted to explore new avenues for collaboration and strengthen relationships. For dormant accounts, proactive efforts were made to reignite interest and create potential opportunities.

Results:

The changes implemented in the manual S and Zero Customer Management process led to significant improvements in customer engagement and revenue generation. Our customer, Würth Industri Norge A/S experienced an increase in revenue generated from its existing customers due to strategic engagement efforts. Additionally, dormant accounts were successfully reactivated, contributing to a growth in revenue from previously untapped sources.

By communicating with its customers and establishing a strong relationship, we saved nearly 55 hours per month for our customer. Such time can be utilized for conducting core operations. Furthermore, personalized engagement efforts led to an increase in customer satisfaction and loyalty. The proactive approach to nurturing relationships contributed to a stronger brand perception among the customer base.

Conclusion:

This case study shows the importance of S and Zero Customer Management in driving revenue optimization and cultivating customer relationships. By implementing a targeted approach to engaging both existing and dormant customers, we successfully improved revenue generation, strengthened customer loyalty, and identified new business opportunities. The results highlighted the value of a well-executed process in unlocking the full potential of customer relationships and contributing to sustainable business growth.

Transfer the S and Zero Customer Management process.